Naturals is an integrated food business model that has recently become an icon in the food industry. It emerged with a unique idea of farmers and retailers working together to display the best quality food through its platform and provide food that is natural and free from preservatives, pesticides and toxins. Naturals makes fresh and farm sourced food products available to its clients along with its in-house bakery, serving premium quality and freshly baked bakery items, and a Cafe named Lo-Cal which promotes healthy eating with its concept of calorie counted meals prepared with farm fresh and natural ingredients.